Comparison
AMZ Selling Tools vs Helium 10
Two very different products. Helium 10 is a 30+ tool suite. We are a focused tracker. Picking between them depends entirely on what you actually use.
TL;DR
- Pick Helium 10 if you need keyword research, listing optimization, PPC automation, or any of the 30+ tools their suite includes.
- Pick AMZ Selling Tools if you only need price + BSR + listing-change tracking and don't want to pay $79–$229/mo for a suite where you'd use one tool.
- Pick both if you want Helium 10 Starter for research + listings, and us for the tracking workload that Starter doesn't cover. Total is still under $50/mo.
At a glance
| Feature | AMZ Selling Tools | Helium 10 |
|---|---|---|
| Entry price | $2.50 / month or $10 credit pack (never expires) | ~$39 / month (Starter); ~$79 (Platinum); ~$229 (Diamond) |
| Product scope | Price / BSR / listing-change tracker | 30+ tools (research, listings, PPC, inventory, FBA refunds…) |
| Keyword research | Not included | Cerebro + Magnet |
| Reverse-ASIN lookup | Not included | Xray |
| Listing optimization (Frankenstein, Scribbles) | Not included | Yes |
| PPC automation | Not included | Adtomic |
| Price + BSR + availability tracking | Core product | Included but secondary (Market Tracker, Profits) |
| Listing-change detection | Title, images, A+ content, bullets | Alerts (limited fields) |
| Read-only API | Included on every plan | Enterprise tier only |
| Marketplaces | 7 (US, UK, DE, FR, IT, ES, CA) | 20+ including JP, AU, MX, BR, IN, SG, AE |
| Best for | Tracking a defined portfolio without the suite overhead | Private-label sellers building & launching new ASINs |
Where Helium 10 wins
Genuinely a lot — let's be honest.
- Suite breadth. If you're a private-label seller, you'll use 5–10 of Helium 10's tools every week: keyword research, listing copy, PPC, refunds, inventory. Each one is best-in-class or near it. We don't replicate any of those.
- Keyword research (Cerebro, Magnet). Reverse-ASIN keyword extraction is genuinely the Helium 10 killer feature. Nothing in our roadmap touches this — we are a tracker.
- Listing optimization tooling. Scribbles, Frankenstein, and the index checker are workflow-defining tools for new listing launches. We have no equivalent.
- Marketplace coverage. Helium 10 covers 20+ marketplaces including the major Asia-Pacific and Latin American ones. We cover 6.
Where AMZ Selling Tools wins
- Price-to-tracking ratio. If tracking is the only Helium 10 feature you actively use (e.g. Market Tracker on a handful of ASINs), you're paying $79–$229/month for what we offer at $2.50–$50. The Diamond price is rational for someone using 20+ tools; irrational for someone using one.
- Read-only API on every plan. Pull data into Power BI, Sheets, or your own pipeline — no Enterprise tier required.
- Credits that never expire. No "use it or lose it" monthly cycles. Helium 10 is strict monthly subscription; pause means lose access.
- No bundling tax. You pay for checks, not for 25 tools you'll never open.
- Listing-change detection across more fields. Title, images, all bullets, A+ content, and seller — not just price + BSR alerts.
When should you use which?
Use Helium 10 if
- • You're launching private-label products and need research + listings.
- • You run Amazon PPC and want Adtomic.
- • You sell on Asia-Pacific / Latin American marketplaces.
- • You actively use 5+ of their 30 tools.
Use AMZ Selling Tools if
- • You have a defined portfolio of ASINs to monitor.
- • You're already using Helium 10 Starter for the suite tools.
- • You want a real API without an Enterprise contract.
- • You want a tool that does one thing well and stays cheap.
Want to try AMZ Selling Tools?
New accounts get 100 free checks — no credit card, no commitment.
Comparison last reviewed May 2026. We update this page when either product changes materially — if anything here is out of date, link to this URL and contact us.