Comparison
AMZ Selling Tools vs Helium 10
Helium 10 is a 30-tool suite priced like one. If tracking your listings is the part you actually use, you can get it for a fraction of the price — with fewer limits.
Why sellers switch
- Stop paying the bundle tax. Helium 10 starts at $99–$129/mo (Diamond $279–$359). Tracking 50 ASINs with us is $5.00/mo — flat $0.10 per ASIN, pay only for what you track.
- No lifetime caps. Their Market Tracker allows 3–5 markets lifetime (uncapped costs $650+/mo extra). We track any number of ASINs across 12 marketplaces, from real shopper locations, in local currency.
- The whole page, tracked. 90+ fields from the live ASIN page — price, Buy Box winner, stock, delivery, title, bullets, images, A+ content — with an email the moment something changes.
- Your data where you work. Modern dashboard, one-click CSV, self-refreshing Google Sheets, and a read-only API on every plan — no Enterprise contract ($1,499+/mo) required.
The tracking comparison
| For tracking your listings | AMZ Selling Tools | Helium 10 |
|---|---|---|
| Cost to track 50 ASINs | $5.00 / month — flat $0.10 per ASIN | $99–$129 / mo (Platinum) to $279–$359 (Diamond), suite-wide |
| Tracking caps | None — any ASIN count, 12 marketplaces | Market Tracker: 3–5 markets lifetime; uncapped from $650/mo extra |
| Data per ASIN | 90+ fields from the live page — price, Buy Box, stock, delivery, title, bullets, images, A+ content, sellers | Alerts on a limited field set |
| Email alerts | On any tracked change | Included (fewer fields) |
| Read-only API | Included on every plan | Enterprise tier (from $1,499/mo) |
| Google Sheets | Connect once, auto-refresh (CSV too) | Exports inside the suite UI |
| Setup | Paste ASINs → tracking in minutes | Suite onboarding, per-tool learning curve |
| Free plan | No — free 30-day trial (10 products, checked daily), then from $5/mo | No free plan since the 2026 lineup |
Where Helium 10 is genuinely the better fit
Launching new private-label products. Keyword research, listing optimization and PPC automation are Helium 10's real product and they're good at it — we don't do any of that. This page is about one question only: what should monitoring your listings cost?
Common questions
Is AMZ Selling Tools a Helium 10 replacement?
It replaces the tracking part — watching your listings and competitors for price, Buy Box, stock, delivery and content changes. If keyword research or PPC automation is central to your workflow, that’s Helium 10’s actual product. If tracking is the part you use, you can stop paying suite prices for it.
Why is it so much cheaper?
Because we sell tracking, not a 30-tool bundle. Helium 10 Platinum runs $99/mo (billed annually; $129 monthly) and Diamond $279–$359/mo. We charge a flat $0.10 per ASIN per month — 50 tracked listings cost $5.00. It’s a paid product with no free plan, and you only pay for what you track.
What are Helium 10’s tracking limits?
Market Tracker is capped at 3 markets lifetime on Platinum and 5 on Diamond; the uncapped Market Tracker 360 is an add-on starting at $650/mo, and API access sits in the Enterprise tier (from $1,499/mo). We have no lifetime caps: track any number of ASINs across 12 marketplaces, with the read-only API included on every plan.
How fast can I get set up?
Minutes. Paste your ASINs, pick your marketplaces, done — daily checks and email alerts are on by default. Connect Google Sheets once and the data refreshes itself, or pull the read-only API. No suite onboarding, no per-tool learning curve.
Track your first ASINs today
Every new account gets a free 30-day trial — 10 products, checked daily, no credit card, no commitment. Paste your ASINs and see your first full-page snapshot in minutes.
Comparison last reviewed September 2026. We update this page when either product changes materially — if anything here is out of date, link to this URL and contact us.